When Mission Linen Supply, one of the best-known providers of products and services dedicated to restaurants, was forced to face pandemic challenges, it had no second thoughts about the direction. Headless Commerce, that was it. Read more about the project, see why Vue Storefront was the best choice, and find out how Divante agency was able to get the job done so fast.
The miserable 2020 threw numerous curveballs into the B2B sector, where typically, a vast deal of customer journey takes place offline. Companies almost overnight had to remodel their strategies and find ways to get in touch with clients, who also suffered a lot from the outbreak.
The challenges, however, opened up new possibilities and accelerated the inevitable. Businesses with solid eCommerce departments might even have been beneficiaries of changes. Still, the rest must have caught up quickly. The massive shift towards online shopping was the best justification for new investments.
Mission Linen was not an exception, though - fortunately - it hadn’t also been a rookie in a digital world. This leading provider of products and services to hospitality, medical and industrial businesses entered into digital four years ago. That was when Mission Linen focused on direct sales and when their partnership with commercetools was coined.
commercetools was considered the only solution able to embrace its complicated company's business logic. Mobile sales application on its drivers’ tablets created with commercetools was a first project and a huge success. It proved that Mission Linen’s customers appreciated digitization and are not shy away from tech innovations. The mobile app also defined the next Mission Linen's steps.
Mission Linen wanted to build a digital commerce platform for both businesses and consumers to use leverage the company’s existing delivery network for order fulfillment. This plan was long-term, but then COVID-19 hit, speeding things up.
Much of Mission Linen’s core business took a severe blow as it focused on the restaurants and hotels, the sectors that were completely knocked out.
In just four weeks, the company launched its first B2B and B2C eCommerce sites to address the new challenges. Just as previously, with mobile sales application on its drivers’ tablets, the company decided to go with commercetools.
The B2C project - OneLessTripp - also demanded choosing an extendable eCommerce frontend platform. The company, aware of the importance of flawless UX in the B2C sector, was looking for a frontend on par with commercetools in terms of flexibility. Yet, it also provided excellent performance, short time-to-market, and the ability to serve multiple channels and markets.
Despite these criteria, the ultimate choice was relatively straightforward as Vue Storefront is a front-end solution recommended by commercetools itself in its Marketplace. Its core architecture is basically a standalone code library, and the out-of-the-box features that ensure compatibility with commercetools are built on top of it. Thanks to that, the Divante - the agency chosen to get the job done - could save the time needed to go live with the project.
Time is money, and in the face of the COVID outbreak, the common phrase gained heavy. We didn't want, nor did we have time to reinvent the wheel, and so Vue Storefront was a no-brainer for us. We know this solution, we know how to work with it, and - as we proved - we can launch a Vue Storefront-based project within weeks.
After six weeks of development, the B2C eCommerce site came into the light in December 2020 at OneLessTrip.com. It offers product categories ranging from groceries to office supplies and products for pets and babies. As the company's rep said, the eCommerce sales “rapidly growing.” But that is not all benefits.
The API-first architecture of chosen systems made it very easy to integrate all of the databases and create one smooth workflow within an existing app. It enabled the company to add a variety of touchpoints—the driver’s tablet-based sales applications, the B2B and B2C websites, and its suppliers’ ERP systems, making it not only "mobile-first" but also "omnichannel.
Mission Linen can build order management connections from its eCommerce platform to its suppliers’ ERP systems. The instant and seamless "communication" between the systems speeded up delivery processes and reduced the costs of holding inventory.
All of it in just a few weeks.