Rooted Objects, an online marketplace from India, quickly realized that annoyingly slow web performance for mobile users would have a significant influence on conversion rates. PWA built with Vue Storefront by Aureate Labs and designed by 1st Main turned out to be the best solution to that problem.
Just after a few months after the Rooted Object launch, the entrepreneurs noticed many dropped checkouts. - A lot of people were going all the way to checkout and stopping because of slowness. We were spending a significant amount of money, gaining little conversions - said Kiran Nambiar, co-founder of Rooted Objects.
The reason was evident. In India, which is Rooted Objects' primary market, weak page performance is a direct jeopardy for eCommerce businesses since the customers are relying heavily on smartphones.
Vue Storefront was not only a ready-to-use solution; it was able to address the most crucial issues common to any eCommerce businesses, as well as giving space to make necessary customizations. Moreover, as Vue Storefront is an open-source solution, the engaged community was a great help in sharing the ideas on how to make things better, faster, and easier. The Wonect team found Vue Storefront easy-to-use and enjoyable to work with, and the community helping out with any problems made it even more comfortable.
After Vue Storefront implementation, Rooted Objects almost immediately noticed a significant improvement in performance.Even knowing that conversion rate or traffic depends not only on performance, it was easy to find at least a correlation between PWA and the business results.