MACH approach to eCommerce

What’s in the book

How can the eCommerce sector use them?
What are the microservices?
What are the main technical and business benefits of the MACH approach?
What kind of requirements must be met to successfully implemented MACH approach?
What does it mean to "go headless," and why it is time to do that?
How does the implementation of microservices look like in real life?


Kelly Goetsch
President, MACH Alliance
Sonja Kotrotsos
VP, MACH Alliance
Pascal Lagarde
VP Commerce, Valtech
Matt Bradbeer
Director & Client Partner, EPAM
Patrick Friday
CEO, Vue Storefront
Maya Shavin
Senior Frontend Developer, Cloudinary
Graham Jackson
CEO, Fluentcommerce
Jimmy Duvall
CPO, BigCommerce
Mark Demeny
Director of Content Management Strategy, Contentful
Adam Sturrock
Enterprise Solution Architect, Amplience
Halil Köklü
CTO, LoveCrarfts
Jonathan Ribas
CTO, Zadig & Voltaire
The “MACH” standing for Microservices-based, API-first, Cloud-native, and Headless was inspired by the urgent need to provide IT solutions that will be an answer for customer expectations that are changing at breakneck speed.

The rapid dynamic is visible in eCommerce in particular, where MACH-based solutions can be adopted relatively quickly, bringing measurable benefits; however, they should not be considered commerce-only solutions. MACH is more of a new way of thinking about building software than a sector-related tool.
Patrick Friday
CEO, Vue Storefront

Defining MACH

The MACH Alliance presents and advocates for an open and best-of-breed enterprise technology ecosystem. The ecosystem technology is:

Cloud-Native (SaaS)
Discover MACH Alliance

About Vue Storefront

Lightning Fast Front-End as a Service for eCommerce. Built with a PWA and headless approach, using a modern JS stack, Vue Storefront provides shopping experiences like native apps and boosts site performance and customization possibilities. VSF is the fastest-growing frontend project in the world, supported by an active community of open-source enthusiasts.

It works straight out of the box and connects to any backend. We have custom integrations with Magento, commercetools, Shopware and Shopify, and total coverage is just a matter of time. The API approach also allows you to merge VSF with any third-party tool like CMS, payment gateways or analytics. With no license and vendor lock-in, the sky is the limit: build what you like and you’ll always own your site.

Backed by

Kaia Grzybowska
Senior Content Manager,
Author of MACH Approach to eCommerce eBook

See what we can do for your eCommerce

Meet with Sales
Patrick Friday
CEO at Vue Storefront